People love competition. Whether it be a quiz, a game with a high score table, or a competition, people will want to win it, and if that means returning to your site time and time again in order to do that, then they will. And while they’re there, you can serve up any content you like in order to get them to do what you want them to, whether it to be to subscribe, to buy or to sign up.
People need an incentive in order to part with their precious contact information and preferences nowadays, and what better way than to engage them in some sort of game or competition where they’re able to win a fabulous prize? Build up your mailing list in no time with quality data from people who are open to hearing what you have to say.
There is a lot of noise on the web and you really need to give people something they’ve never seen before, or that really wows them in order to stand out from that noise. An interactive element to your campaign is just the thing to enable you to do this.
Maybe you’re planning an internal event for staff and you need something to lighten the atmosphere and break the ice so people are ready to fully engage in the day. Get people involved with something fun and memorable with a nice incentive and you’ve already created a positive vibe around your company and built up numerous good relationships that could turn to trade in the future. Alternatively, you can present information in an interesting and interactive way helping users navigate around an exhibit or system.