07940 957 300 // ask@maddisoncreative.co.uk

WEB DESIGN BRIEF

Please fill out the below brief. Give us as much information as you can. If you don't know something, please feel free to leave it blank

*Please note; filling this form doesn’t commit you to anything, it’s simply a way of finding out as much information as possible about the project so you can get an accurate quote, and so that there are no hidden surprises along the way.

Your name *

Your contact email/phone *

About your organisation

Q1. What is your company/organisation name?

Q2. What does your company/organisation do?

Current website

Q3. Is this a new or replacement site?

Q4. What is the current domain (URL)?

Q5. What is your motivation for changing to a new site?

Q6. What do you like/dislike about your current site?

Q7. Can you give details of existing analytics, account access or reports?

Q8. Do you need a development site/testbed during build?

Goals & audience

Q9. What are your organisational goals for the website – what do you want to achieve?

Q10. Who is your target audience/audiences?

Q11. What will they come to your website for?

Q12. What are the main categories you'd like to feature on the site? (These will become the sitemap)

Content

Q13. Do you have existing content available? (photos, videos, text, diagrams etc)

Q14. Who is going to create content for the new site? Will it be done with SEO in mind?

Conversion & functionality

Q15. What do you want people to do when they get to the site?

Q16. What are the two most important calls to action on the homepage?

Q17. Where does your target audience spend time online?

Q18. What functionality does the site need?

Brand & design

Q19. Do you have logos, colours, style guides or marketing materials?

Q20. List three websites with design ideas that you like

Q21. List up to three competitors' websites

SEO & hosting

Q22. Do you have or need a domain name and/or hosting?

Q23. Do you have priority keywords and phrases for SEO?

Q24. Will SEO be considered during content creation?

Project details

Q25. How will performance be measured after launch?

Q26. What's your budget?

Q27. What is your deadline?

Q28. Who will project manage from your end?