You have a great eCommerce website that you’re confident will convince people to buy your product, but the problem is that nobody can find it. Online advertising is perfect for you. With a single click, you can get people into your web-store where they’ll be taken aback by the quality of your product and buy immediately!
With targeted ads you can display your advert to people who have searched for one of your chosen keywords that are relevant to your site, only in a certain location that is nearby so you can get your product out in a timely manner, only at a time of day that you know your customers or potential customers are ready to buy. Hey presto! You’ve filtered out anyone who you know isn’t interested in what you’re selling and you have quality traffic to your site, ready to be wowed with what you have to offer.
Pay per click (PPC) means just that. Your advert could be shown a million times a day, and if nobody clicks on it then you don’t pay a penny. Only when your potential customer is provoked into clicking on your ad do you then pay a small fee, which, if your targeting, wording and compostion of your ad have been well thought out and put together, and your site is nicely constructed, you will easily recoup through sales.
Current web technology means that you can advertise in so many attention grabbing ways, outside of the ordinary 2d graphic. Animation, interaction, video. Screen overlays, site/page takeovers, expandable ads that animate when you interact with them, data capture – the list goes on…