Good web design and how it can help your business succeed
Now and again, people come to us with queries about the web design process and websites in general, so we thought it might help you if we shared a few. With our answers of course!
Often, graphic design is used as another term for 'print design' ie. design for printed communications; leaflets, posters, brochures, logo design, magazine layouts and advertising. However, in 2017 there is so much crossover between website design (digital design or even 'graphic design for the web') and graphic design, it's very difficult to tell where one ends and another begins. Often the same designer will be responsible for online and offline creative, blurring the lines even more. Generally though, a designer will specialise in one discipline (either web or print) but will need to be able to be comfortable with the other in order to succeed in design.
In a recent survey it has been revealed that multimedia content holds a user's attention for more than twice as long as traditional written/text content, and in an attempt to keep users engaged for as long as possible, more and more websites are adopting an array of multimedia to get across their message.
Modern users of the internet are becoming more selective when it comes to how they prefer their content delivered with four times as many web users would prefer to watch a video than to read about it, and the technology is driving that demand. By the end of this year, it is estimated that 74% of all internet traffic will be video.
Thanks to the fast paced development of home/business/mobile internet connectivity and the capability of devices to integrate with that, it is now possible for live media to be streamed to a standard desktop/mobile/tablet even when the user is on a bus or in a park. This gives the business owner and the website designer the perfect opportunity to deliver content in increasingly exciting and engaging ways. 360 degree videos, live streaming of events, interactive animation, gaming, the list is endless.
Maddison Creative web design Newcastle can not only incorporate any existing multimedia content you may have into a website, but we can also produce/create/develop stunning interactive media to bring your website to life, enthralling and engaging your customers in equal measure.
There are an ever increasing number of ways to promote your business online, some free and some have a cost, but when running a business it's important to explore every avenue. Methods of promoting your business for free include:
- Website SEO Optimize your website so that it will readily be picked up by search Engines such as Google and Bing. This is by far the most effective way of promoting your business online, it is free and it has the largest reach...if done well!
- Social Media Marketing Use your social channels and communities to push your business to your peers. You can include share and like buttons from most of the social media providers which removes any obstacles between a happy customer on your site and them recommending you to their peers. Many social media sites allow you to pull content from their sites and display said content on your site. This is a great way of keeping your customers abreast of updates in real-time, whilst also keeping your site content fresh.
- Reciprocal links Get as many sites as you can to link to your site, this will not only drive traffic but it will also be recognized as a positive by search engines, boosting your ranking.
Paid for options include:
- PPC (pay-per-click) advertising Create an ad that will appear at the top of a search engine results page or on an affiliates' website that you only pay for (a pre-agreed price) when a user is interested by your offering and clicks on your ad. No clicks, no cost.
- Facebook ads & Twitter cards This is highly targetable, which means you can define exactly who you want to see your ads based on their interests, their location and a range of other criteria.
- Email campaigns Email marketing technology is used by 82% of B2B and B2C companies. Can also be free, depending on your distribution method. Directly communicate with your client base or distribution list with a beautifully designed email. A wide range of reporting tools available, allowing you to see how your email (and different parts of your email) has performed. Can contain dynamic content, can be fully automated and can feature triggered elements.
Yes, not only can we build you a website from scratch, but we can also work with what you already have to increase performance, update any branding you might have, or bring the technology up to speed. Essentially we can give it a new lease of life!
Just like estimating the cost of a website it's almost impossible to give an idea of how long a website might take to design and build without more specific infomration about what the web design project might entail. Once we've had an initial chat, we can give you a rough guide as to how long it might take, and then once you've given us a brief we can give you an idea of exactly how long it will take and when we can accommodate the request. We prode ourselves on being able to meet any (reasonable) deadline, and we can generally accommodate most jobs within two week period once the scope of work has been agreed - obviously the signoff date will vary on the complexity of the project.