Soft Brutalism, sometimes called Structured Brutalism, has become increasingly popular in modern web design. But what is it? Soft brutalism blends raw visual confidence with refined usability. Inspired by the harsh, concrete-heavy architecture of Brutalism, this design trend takes the boldness of traditional brutalist websites and softens it with cleaner Read more
Animation has quickly become one of the most powerful tools for modern marketing, especially in an era dominated by fast-scrolling social media feeds. Businesses are constantly competing for attention, and static images or long blocks of text often struggle to make an impact. Animation offers a dynamic and engaging way Read more
Two incredible teams from Newcastle-based Horizon cheerleading recently took to the international stage in Orlando, Florida, competing at a prestigious event held at Universal Studios. The teams – Haze and Majesty – represented not only their club but also the growing strength of UK cheerleading on a global platform. Haze Read more
Horizon Cheerleading CIC is more than just a cheer program—it’s a welcoming community where athletes of all ages and abilities can grow, connect, and have fun. As a Community Interest Company, Horizon Cheerleading CIC focuses on making cheerleading accessible and inclusive, creating opportunities for everyone to get involved regardless of Read more
Universal Studios Florida will be abuzz with of excitement this weekend as teams arrive for the National Prep and Rec Cheerleading Competition. Among them will be North-East based Horizon Cheerleading CIC who in 2026 are bringing three teams to the event. Maddison Creative is delighted to be part of this Read more
For over a decade minimalism has dominated the design world. Clean grids, muted palettes, generous white space – it became the universal language of what was considered good design. However, with this approach, gradually, everything started to look the same. Brands lost their distinct voices, and interfaces became predictable to Read more
The White House has found itself at the centre of a growing controversy involving the use of copyrighted content from media companies, artists, and entertainment franchises. Several high-profile incidents have raised questions about whether government institutions should be held to the same intellectual property standards as private organisations, and whether Read more
Sustainability is no longer just a buzzword in the design industry—it has become a core responsibility. Designers across disciplines, from product design to digital design and branding, are increasingly expected to consider the environmental impact of their work. In graphic and packaging design, this often means reducing material waste, choosing Read more
In the design industry, the horizon is always shifting. Trends come and go, technologies evolve, and what once seemed impossible now works in ways designers could only dream of. But one thing remains constant: the horizon of creativity is infinite, and the way design works is deeply tied to our Read more
For most people in the Western world, the image of Santa Claus is instantly recognizable: a jolly, round-bellied man with rosy cheeks, a flowing white beard, and a bright red suit trimmed in white fur. Although the legend of Santa stretches back centuries, it was 20th-century advertising that fixed this Read more