The death of David Hockney, announced this morning, marks the loss of one of the most influential and beloved artists of the modern era. For more than six decades, Hockney has captivated audiences with his vibrant colours, innovative techniques, and ability to find beauty in the everyday. His work transformed Read more
If anyone needed proof that online advertising has drifted into a regulatory wild west, they need only have spent a minute or two scrolling through X, formerly Twitter in the past week or so. Over recent days, users have been inundated with AI-generated advertisements showing Reform MP Nigel Farage apparently Read more
For businesses looking to build their brand, launch campaigns, and stay relevant in a crowded market, one question always pops up – should creative work be handled in-house or outsourced to an agency or freelance team? The answer depends on your goals, resources, and culture. An in-house creative team offers Read more
Artificial intelligence has become an increasingly popular tool for reviewing and critiquing creative work. Whether it’s website design, branding, copywriting, photography, marketing strategy or graphic design, many clients are now pasting work into AI tools and asking for feedback before approving a project. While this can seem like a sensible Read more
Ferrari’s unveiling of the Luce – its first fully electric grand tourer – marks a significant turning point in the brand’s modern history. Designed in collaboration with Jony Ive’s LoveFrom studio, the Luce departs sharply from Ferrari’s traditional mid-engine silhouette, embracing a four-door layout and a fully electric quad-motor drivetrain Read more
If you think about the visual identity of The Beatles, two projects really stand out from everything else. In the mid to late 1960s John, Paul and Ringo were in their pomp. The in-fighting hadn’t escalated to intolerable levels and they were all still pushing in the same direction, largely Read more
There’s a specific genre of LinkedIn post that feels instantly familiar. It usually opens with something dramatic: “I almost quit today.” Then follows a mysterious revelation: “What happened next changed how I think about leadership forever.” Followed by an only barely believable, familiar-sounding tale involving a barista, a missed train, Read more
Maddison Creative is pleased to announce its associate sponsorship with Tyneside Badminton Centre, further strengthening a relationship that has developed over a number of years. At Maddison Creative, we’ve been pleased to support the centre with ongoing website maintenance and technical support, helping ensure their digital platforms continue to run Read more
Soft Brutalism, sometimes called Structured Brutalism, has become increasingly popular in modern web design. But what is it? Soft brutalism blends raw visual confidence with refined usability. Inspired by the harsh, concrete-heavy architecture of Brutalism, this design trend takes the boldness of traditional brutalist websites and softens it with cleaner Read more
Animation has quickly become one of the most powerful tools for modern marketing, especially in an era dominated by fast-scrolling social media feeds. Businesses are constantly competing for attention, and static images or long blocks of text often struggle to make an impact. Animation offers a dynamic and engaging way Read more